Advertising Your Program

You need to be creative and have diverse types of publicity.

La Salle University Union Building Posting Policy: All posted advertisements must be approved by Administrative Services (205 Union Building).

Advertising Tools

  • University On-line Calendar On the mylasalle Portal under “Life at La Salle” tab at the top of the page.
  • The Collegian
  • mylasalle Portal
    Announcements, etc
  • Bathroom Announcements
  • Flyers
  • Sandwich Boards
  • Word of Mouth- tell everyone!
  • Co-Sponsorship
  • Hand sized leaflets the day of the program
  • Posters
  • Social Networking Websites
    La Salle sponsored programs CANNOT be promoted Social Networking websites as open public events.

Advertising Tips

  1. Choose the best and most effective way to publicize the event and target audience you’d like to reach.
  2. All Union Building advertisements must be approved by Administrative Services, 205 Union Building.
  3. If your program requires tickets to be sold or students to pre-sign for events contact the Student Programming Center, 307 Union Building for assistance.
  4. Students risk loss of future funding or administrative intervention if programs are consistently poorly advertised.

Advertising Timeline

  • One Month Ahead
    Request pictures, logo’s, ad slicks from an artist/agency when your contract is executed.
  • 3-4 Weeks Ahead
    Start printing materials, get newspaper ads ready for publication. Contact student organizations and academic departments.
  • 2-3 Weeks Ahead
    Put up first set of posters, submit Portal Announcement, distribute small flyers or special promotional items, hang banners.
  • 1 Week Ahead
    Select specific areas on campus to promote your event. Replenish posters/flyers.
  • Two Days Before
    Set out table tents, distribute creative flyers possibly with candy or giveaways.
  • Day of Event
    Word of mouth. Distribute small hand held flyers.

La Salle University Posting Policy

All advertisements must be approved by Administrative Services (205 Union Building).


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